In collaboration with Chase and playworkgroup, I served as an Art Director for the global re-launch and visual evolution of the Sapphire Reserve and Reserve for Business brands. This curated showcase focuses on the high-impact execution of a redefined brand world—spanning a refined card design and the debut of the business-tier offering, across premium, national out-of-home, digital, and direct mail channels. 

By bridging elevated editorial storytelling with the precision of Robin Broadbent’s still-life photography, the campaign established a sophisticated new identity centered on premium production values. From pre-production through final delivery, this work represents a seamless integration of luxury aesthetic and commercial scale, focusing on the refined, tactile details of the next era of Sapphire.

CBO & Creative Direction: Leanne Fremar
Creative Direction: Monica Paganucci
Art Direction: Julia Agramonte
Design Direction: Laura Dapito
Production: Run With Wolves Productions
Still Life Photography: Robin Broadbent
Set Design: Poppy Bartlett Studio

& with gratitude to the internal Chase marketing and business strategy teams.